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The rules are new and still changing, the opportunities vast but
often unclear. Online fundraising rewards creativity, integration
and bold vision – which is exactly our goal for your program.
Maximizing Online Resources
• Strategy and revenue growth planning
• Innovation planning including social network strategies,
virtual chapters, house parties and virtual events
• Search testing and maximization
• Training and coaching for online managers (Sign
up for e-mail training reminders)
Online Fundraising Services
• New donor and member acquisition programs
• Integrated e-mail programs to support mail, phones and
events
• Online mid-level and sustainer programs
• E-mail list development
Creative Services and Support
• Website, micro-sites and campaign site design
• E-mail development and testing
McPherson Associates works closely with America’s leading
ASPs - Convio, Blackbaud's Online Solutions, such as Sphere, and
Salsa Labs/Democracy in Action. We share ideas with these and
other technology leaders, evaluate results and provide joint training
to help clients increase their own capacity.
McPherson
Associates, Inc. • 312 E. King Street • Malvern, PA
19355
Phone (610) 640-1555 • Fax (610) 640-1456
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