The enduring, popular medium of direct mail demands a balance of best practices and fresh messages. Success may start with a new look at your data, an inspiration during production or an original offer strategy.

Fundraising Services

• Donor and member acquisition programs
• Retention, upgrading and mid-level donor programs
• Mailing list strategy, analysis, screening and modeling
• Direct mail production and management
• Integration of direct mail and e-mail programs

Creative Services

• Direct response copy, design and testing
• Institutional and identity material, print and electronic
• Direct mail “companion” e-mail

New Initiative Strategy and Planning

• Direct mail program audits
• Training and coaching for direct marketing managers

Your account manager knows how to get the most from a network of list and data services, print production facilities and three award-winning design studios.

McPherson Associates, Inc. • 312 E. King Street • Malvern, PA 19355
Phone (610) 640-1555 • Fax (610) 640-1456